Other Multivariate Techniques

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چکیده

In my current research, I propose that an attitude can serve for the individual and for the object appraisal. Therefore, if we consider the self and an object as two poles, how can we place an individual’s attitude toward the object on a continuum between these two poles? Specifically, I would like to know a way to place an object on a continuum between two different poles. Thus, I need a way to compute a distance from both poles. Multidimensional scaling allows computing distances between objects. I would like to put several objects on a continuum. In my research, I assume that attitude toward an object can serve for an individual himself or herself (e.g., by preserving internal consistency) or for managing relationships with others (e.g., by preserving accordance). Therefore, I would like to get a self– others continuum on which several people’s attitudes toward an object could be placed. For instance, attitude toward a “green” product can be more or less personal or social depending on the respondent. (In fact, my concern is more elaborate because I need to take three poles into account, but I think that the problem is the same, with three continua.)

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تاریخ انتشار 2001